When To Use and When NOT To Use Bitly For Social Media

You’re using shortened links in your Instagram profile, for blog posts on Facebook, and on Twitter all the time. What you may not know is that your audience is avoiding those short links on purpose. Here’s a guide as to how to solve that problem and when it’s worth using short links and when it…

Father Schaefer and the Bad*ss Brand: When a Bold Brand Doesn’t Work

“Bad*ss Your Brand” by Pia Silva has a ton of great strategy for small businesses. Silva does point out though that it’s hard to pull off a bold, edgy brand. There’s more than one way a bold brand can fail. The prime example that comes to mind is the personal brand of Father Schaefer*. Coming…

What Taylor Swift Could Teach Us About Branding

by Maile Ann Schunk You’ve probably heard the new single “Look What You Made Me Do” released by Taylor Swift. Did it strike a nerve? I had to navigate to Apple Music to check it out. When I first heard it though, I shrugged and told my husband, “It’s not that good..” I didn’t foresee…

9 Easy Steps to Make Your First Marketing Video

WHY MAKE A VIDEO Striving to get your business name out there? Want more people to know about a product or a service? Want to develop your relationship with customers, by showing another side to your business? Video is the perfect way to meet all of these objectives! While video is not the best option…

Top Timesaver for Social Media Posts

Want to bring your A-game to Facebook or another social media platform, but can’t find the time? To really maximize your time, and efficiently post quality content, you need a plan. A weekly plan is a good place to start. It can be as simple as ideas scrawled on an iCloud document, or as professional…