When To Use and When NOT To Use Bitly For Social Media

You’re using shortened links in your Instagram profile, for blog posts on Facebook, and on Twitter all the time. What you may not know is that your audience is avoiding those short links on purpose. Here’s a guide as to how to solve that problem and when it’s worth using short links and when it…

Father Schaefer and the Bad*ss Brand: When a Bold Brand Doesn’t Work

“Bad*ss Your Brand” by Pia Silva has a ton of great strategy for small businesses. Silva does point out though that it’s hard to pull off a bold, edgy brand. There’s more than one way a bold brand can fail. The prime example that comes to mind is the personal brand of Father Schaefer*. Coming…